Burger Singh is a prominent player in the Indian fast-food market, specializing in burgers with a unique Indian twist. The company operates 175 outlets across the country and aims to expand to 1000 outlets by 2026. Burger Singh primarily serves urban and semi-urban customers looking for affordable and flavorful fast-food options. The business model revolves around franchising, allowing local entrepreneurs to own and operate Burger Singh outlets. Revenue is generated through direct sales at their outlets and franchise fees. The company also offers special packages for office parties and events, further diversifying its revenue streams. Burger Singh's market strategy focuses on high footfall locations such as malls and highways to maximize visibility and customer reach. The company prides itself on being a 'Made in India' brand, appealing to the growing sense of national pride among Indian consumers. Key personnel include Ajay, the Director of Finance, who brings extensive experience in financial reporting and business strategy, and Ayush Kumar, Head of Operations and Supply Chain, who has been instrumental in streamlining operations.

Keywords: Indian burgers, fast-food chain, franchising, urban customers, affordable meals, office party packages, high footfall locations, national pride, financial expertise, operational efficiency.