Burger King (bk.com) is a global fast-food chain that specializes in serving a variety of burgers, fries, beverages, and other quick-service meals. The company primarily caters to individuals and families looking for convenient, affordable, and tasty meal options. Burger King operates in the highly competitive fast-food industry, which includes other major players like McDonald's, Wendy's, and KFC.

The business model of Burger King revolves around both company-owned and franchised restaurants. This means that some locations are directly managed by the company, while others are operated by independent owners who pay a fee to use the Burger King brand and business system. This franchising model allows Burger King to expand rapidly and maintain a significant presence in various markets around the world.

Burger King generates revenue through the sale of food and beverages at its restaurants. Additionally, the company earns money from franchise fees and royalties, which are a percentage of the sales from franchised locations. The company also offers exclusive coupons and promotions to attract customers and boost sales, which can be accessed through their website and mobile app.

The company has embraced digital transformation by enabling online ordering for delivery or pick-up, making it easier for customers to enjoy their meals without the need to dine in. This digital approach not only enhances customer convenience but also helps Burger King gather valuable data on consumer preferences and behavior, which can be used to improve their offerings and marketing strategies.

In summary, Burger King is a major player in the fast-food industry, serving a wide range of customers with a focus on convenience and affordability. The company operates through a mix of company-owned and franchised locations, generating revenue from food sales and franchise fees.

Keywords: fast-food, burgers, global chain, franchising, quick-service, digital ordering, delivery, promotions, convenience, affordable meals.