Brimore is an Egyptian social commerce and parallel distribution platform founded in 2017. The company enables local suppliers to achieve nationwide coverage by leveraging a network of individual distributors, primarily housewives, who sell products within their personal circles using various channels. Brimore operates in the fast-moving consumer goods (FMCG) market, offering a wide range of high-quality products at affordable prices. The business model revolves around direct selling, where distributors earn bonuses based on their sales performance and market penetration. Brimore provides suppliers with efficient sales tools, analytics, and market tracking capabilities, eliminating setup costs and operational challenges. The platform empowers distributors by offering social and economic opportunities, allowing them to work from home and set their own hours. Brimore makes money through a commission-based structure, taking a percentage of sales made by its distributors.

Keywords: social commerce, parallel distribution, FMCG, direct selling, local suppliers, individual distributors, sales tools, market tracking, economic empowerment, commission-based.