Bakkt operates in the digital asset management market, providing a platform that allows users to aggregate, convert, and manage various digital assets such as loyalty points, in-game assets, and cryptocurrencies. The company's core product is a digital wallet that offers users the ability to track, spend, and send their digital assets seamlessly. Bakkt serves individual consumers who are looking to maximize the value of their digital assets by converting them into cash or other usable forms. The business model revolves around offering a comprehensive app that provides instant liquidity for digital assets, enabling users to convert rewards, miles, and points instantly. Bakkt makes money through transaction fees, partnerships with merchants, and offering premium features within their app. The company operates in the fintech sector, focusing on digital asset management and financial technology solutions.

Keywords: digital wallet, loyalty points, in-game assets, cryptocurrencies, asset conversion, fintech, liquidity, consumer app, digital asset management, financial technology.