Badgeville is a company that specializes in gamification and behavior management solutions. It operates in the enterprise software market, focusing on enhancing user engagement and productivity through gamification techniques. Gamification involves applying game-design elements, such as points, badges, and leaderboards, to non-game contexts to motivate and increase user activity.

Badgeville primarily serves large enterprises and organizations that aim to improve employee performance, customer engagement, and overall user experience. Their clients span various industries, including retail, finance, healthcare, and technology. By integrating Badgeville's solutions, these companies can drive desired behaviors among employees and customers, such as increased sales, better customer service, and higher levels of employee training and development.

The company's business model is based on a software-as-a-service (SaaS) approach. This means that clients subscribe to Badgeville's platform and services on a recurring basis, typically monthly or annually. Badgeville generates revenue through these subscription fees, as well as through additional services such as customization, consulting, and support.

Badgeville's platform offers a range of features, including real-time analytics, customizable gamification elements, and integration capabilities with existing enterprise systems like SAP Commerce Cloud. This allows clients to seamlessly incorporate gamification into their current workflows and systems, enhancing the overall user experience without significant disruption.

In summary, Badgeville leverages gamification to help enterprises boost engagement and productivity. By offering a SaaS platform with customizable features and integration options, it serves a diverse range of industries, driving revenue through subscription fees and additional services.

Keywords: gamification, user engagement, enterprise software, SaaS, behavior management, productivity, employee performance, customer engagement, real-time analytics, integration.