Akkroo, now part of Integrate, is a dynamic startup focused on transforming the way B2B organizations capture and manage leads at events. Operating primarily in the event lead capture market, Akkroo offers a comprehensive solution that integrates seamlessly with existing marketing technology platforms. This ensures that businesses can efficiently collect, process, and utilize leads generated from events such as trade shows, conferences, and seminars.

Akkroo's primary clients are B2B organizations that participate in events to generate new business opportunities. These clients range from small enterprises to large corporations across various industries. The company’s core product is an event lead capture app available on iOS, which simplifies the process of collecting leads by digitizing and automating data entry. This app allows event staff to capture leads using mobile devices, ensuring that all information is accurately recorded and instantly available for follow-up.

The business model of Akkroo revolves around a subscription-based service, where clients pay for access to the lead capture software and its associated features. This includes the ability to integrate with back-end CRM (Customer Relationship Management) systems, ensuring that captured data flows seamlessly into the client’s existing sales and marketing processes. Additionally, Akkroo offers customization options and API (Application Programming Interface) integrations, allowing businesses to tailor the solution to their specific needs.

Akkroo generates revenue through these subscription fees, as well as through additional services such as custom integrations and support packages. The company’s value proposition lies in its ability to improve the quality of leads collected at events, thereby enhancing the effectiveness of sales and marketing efforts. By ensuring compliance with data protection regulations like GDPR (General Data Protection Regulation), Akkroo also provides peace of mind to its clients regarding the handling of personal data.

In summary, Akkroo is a specialized provider of event lead capture solutions for B2B organizations, leveraging technology to streamline data collection and integration with existing systems.

Keywords: Event Lead Capture, B2B, Marketing Technology, CRM Integration, Data Compliance, Subscription Service, iOS App, Custom Integrations, Sales Optimization, GDPR Compliance.