2XU is a leading provider of high-performance athletic apparel, specializing in compression and triathlon gear. The company serves athletes and fitness enthusiasts who seek to enhance their performance through advanced technology and superior fabrics. Operating in the sportswear market, 2XU offers a wide range of products including compression tights, triathlon suits, wetsuits, and various accessories. The business model revolves around direct-to-consumer sales through its online platform and retail partnerships, generating revenue from product sales. The company's focus on innovation and quality has positioned it as a premium brand in the athletic wear industry.

Keywords: compression gear, triathlon suits, wetsuits, athletic apparel, performance enhancement, advanced technology, direct-to-consumer, sportswear market, premium brand, fitness enthusiasts.